meet Lacy.
Drawing from over 15 years of experience in brand building across diverse industries, Lacy Arant has fearlessly navigated the business landscape. From opening the doors of her first venture at the age of 19 to successfully building and selling multiple businesses, she's forged her path with passion and hard work.
With an innate knack for understanding the heartbeat of individual brands, she fuels success for the innovators she collaborates with today. She works tirelessly to ensure that her clients see the fruit of their strategic and creative efforts.
Unafraid of uncharted territory, Lacy is an asset to the creator needing brand guidance.
Lacy embodies courage and pushes each of her clients to dream and achieve through the lens of her daring spirit.
the backstory
a note from Lacy:
Can I be real with you?
Getting here wasn’t easy. I’ve done a lot of things — I’m talking everything from starting North Mississippi’s first pilates studio to a luxury athleisure retail store to a mobile wedding dress business (…yep.). Then there was the spray tan business, the online fitness method and a deep dive into real estate. None of this is counting the 6 years in makeup and skincare sales.
Are your eyes crossing yet?
Like I said — I’ve tried it all. To be honest with you, the lack of clarity around “what I do” became my biggest insecurity. It was the question I feared the most when I’d meet someone new. I felt like I was working my a** off but still couldn’t tell anyone what I was actually doing. More than anything, I was desperate to find my purpose.
In 2022, I left my sales career and, for the first time ever, had one singular job. My dad was leaving his 20+ year career as a college basketball coach and needed help making a shift from the court into the business world. The job was to develop the brand — and that was my sole focus.
I realized that this is what I’ve been doing all along. Here’s what I know: I can help you gain a level of clarity around the true identity of your brand and business that will drive results — both in impact + revenue. I’ve been where you are, and I can help you work through the turbulence and fog of spinning your wheels and get to a place where the sky truly is the limit. It’s time to see the fruit of all of your hard work and fulfill the vision of what you want for your business.
And by the way, when I say brand, I’m not talking about your logo, colors or even your name. The work of developing your brand identity is deeper than those things by about a million layers ;) and it lays the foundation for everything else — visually, creatively and strategically.
So now, instead of a crippling insecurity, I see my work across so many industries as valuable insight to serve my clients. All along, there’s been an invisible string (hi, swifties!) of building brand identities and mapping out results-driven business strategy that has with worked really well, or taught me invaluable lessons that I can pass on to you.
If you’re reading this thinking, “gosh, I really need to figure this out…” — then it’s time for us to chat. Book a free brand strategy call and let’s talk about YOUR endeavor.